Prevision Research Limited is a UK market research agency. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Market Research Society Code of Conduct.
Who this policy applies to
- Survey participants contacted by phone (CATI) or email/online (CAWI)
- Visitors to our website
What data we collect
- Contact details (typically name and phone number or email address)
- Survey responses (usually stored using a unique ID rather than your name)
- Call recordings, live monitoring notes, recording review outcomes and quality validation records where applicable
- Project administration information (e.g., eligibility checks, prize draw administration where relevant)
- Website usage data (only where you consent to analytics cookies)
How we use your data
- To conduct research studies and produce aggregated findings
- To monitor, review and validate fieldwork quality, including training, compliance checks, complaint investigation, fraud prevention and respondent experience
- To administer incentives or prize draws where offered
- To respond to data protection requests
Lawful basis
Depending on the study and context, we rely on consent and/or legitimate interests for research purposes. Where consent is used, you can withdraw it at any time.
Sharing and confidentiality
We do not sell personal data. We only share identifiable data with a client if you explicitly agree (for example, if you ask to be contacted to resolve an issue you raised).
Retention
We keep contact details only as long as needed for the research project and compliance obligations. Unless stated otherwise in the project information, contact details are deleted or anonymised within 90 days after fieldwork completion. Research outputs are normally retained in aggregated or anonymised form.
Call recordings and quality validation records are retained only for as long as required for quality assurance, training, compliance, complaint investigation or contractual purposes, and are then deleted or anonymised in line with the applicable project requirements and retention policy.
Your rights
- Access (request a copy)
- Rectification (fix inaccurate data)
- Erasure (delete where applicable)
- Restriction (limit use)
- Objection (including to research/statistical processing where applicable)
- Data portability (for data you provided, in certain circumstances)
Cookies and analytics
Our website may use analytics tools (for example, Google Analytics) to understand website usage. Analytics cookies are only set where you have provided consent via our cookie controls.
Security
We maintain appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.
Where calls are recorded, monitored or reviewed for quality validation, access is restricted to authorised personnel and used only for approved research, quality, compliance, training or complaint-handling purposes.